Background/History of IMPRA
At the dawn of our young South African democracy in 1994, after realising that the music industry like so many other local industries is infused with the legacy of apartheid’s political economy. The music industry’s sector suffered additional setbacks because indigenous culture and industry was actively supressed and distorted by the apartheid regime (MITT report 2005)
The most devastating aspect of this legacy is that local music is not developing as fast as it should. 80% of music sold and consumed in South Africa is international and just a mere 20% is local. International music in our South African market is thriving, while our local music is not keeping pace (MITT report 2005). This narrative MUST change.